The Opportunity
Revenue You're Leaving on the Table
People searching for online fitness coaches on AI platforms are high-intent buyers ready to commit. Here's what you're missing.
for online fitness coaches
every month
revenue at stake
Estimates based on online fitness coaching market data and AI platform search volume trends. Actual results will vary.
AI Platforms
How You Show Up on AI Search Today
Your site is accessible to all five platforms. The issue is visibility in answers, not access.
Live Results
Who Gets Recommended When Clients Search for You
Real answers from AI platforms, run June 2026. Here's what a potential client sees when they search.
2. Caliber
3. Tonal
4. Alo Moves
2. Future
3. Joggo
4. Nerd Fitness
2. Caliber
3. Working Against Gravity
Diagnosis
What's Holding You Back
The good news: your site is already open. These fixes are about content and structure, not access.
Your About page still shows a leftover template bio — a fictional dance instructor named "Kim Andrews" — instead of Coach Mike. When AI checks who's behind your health advice, the About page is one of the first places it looks, and right now it finds a stranger with no credentials. That quietly undercuts trust in everything else on the site. Your real story — NBC-HWC Board-Certified Health Coach, former professional Muay Thai fighter, founder of Lifestyle of Fitness — currently lives only on the homepage, where AI is less likely to tie it to you as a person.
AI platforms recommend coaches they can clearly describe: "NBC-HWC certified," "specializes in fighter-style training," "100-day structured program with accountability." Your credentials and methodology exist on your site but aren't formatted in a way AI can pull and cite. The result is you get skipped in favor of platforms with cleaner data.
Your site doesn't have a navigation file that tells AI platforms who you are, what you offer, and which pages matter most. Without it, AI tools have to crawl and guess — and they default to the pages they know best, which are almost always the big-name platforms that dominate the search results.
Your client testimonials are strong but buried in the page flow as plain text. AI platforms cite specific, scannable results — things like "lost 30 lbs in 90 days" or "improved strength in 12 weeks." The more concrete and structured your outcomes are, the more likely AI is to pull them into recommendations.
What We'll Fix
Every Gap, and Exactly What We Ship
You've already done the hard part — 88 published articles, two full programs, a 268-episode podcast, testimonials, and video. The work is mostly making what you already have readable to AI. The gap is on the left, the deliverable that closes it on the right.
Most items above are on your existing site and fixable without a rebuild — the podcast revival repurposes episodes you've already recorded, and the AI content guide is an optional add-on. Full scope and sequencing are set in the complete GEO audit.
The Path Forward
What Success Looks Like
You're closer than most. The access is there — it's the visibility layer that needs work.
Projected outcomes, not guarantees. Actual results depend on execution, your website platform's capabilities, and market conditions.